The Emma Story

Emma Membership has been developed by Praesto, a specialist in Salesforce CRM Consulting & Implementation for Membership Organisations. In this context Praesto has delivered many implementations for Membership Organisation customers including:

  • Governing bodies/national ‘umbrella’ organisations

  • Royal Colleges

  • Professional Associations

  • Cause-specific charities running membership programmes

  • Sporting Bodies & Clubs

The focus & experience outlined above places the Praesto team as Membership experts for Salesforce, aware of common solutions to common challenges, both from a business process and technology point-of-view. Typical implementations with Membership Organisations include benefits such as:

  • Creation of a ‘single member view’ to provide a single source of truth for the organisation

  • Capability for automated online member sign-up, renewal, and fulfilment processes, including payment processing

  • Member-facing portals for self-service, peer-to-peer collaboration, or events sign-up

  • Automated control and visibility on which members are entitled to access which benefits based on, for example, member tier or payment status, including ability to offer preferential pricing

  • Marketing automation including driving automated member ‘journeys’ to promote engagement, participation and retention

  • Rich reporting and dashboards to surface key insights in real-time

Praesto’s expertise in these and other areas will be brought to bear on your project, ensuring that you benefit from best practices and an innovative outlook for your Salesforce implementation.

Emma is an accumulation of all our membership expertise, both in terms of process and technology. It encompasses the optimum combination of everything we have learned about the way the membership organisations operate and what they need and the various solutions (both custom and off the shelf) we have worked with to deliver for them.

Using EMMA allows you to start or continue your Salesforce journey from a position where the business critical and resource-intensive processes are already supported, so the focus of the project can be on improving and expanding your capabilities and offerings.  Member management, membership sales, pricing, renewals, payment processing, entitlements, comms, and public storefront are all provided by Emma using the power of the Salesforce platform.

More about Praesto

Looking for the small print?

Terms and Conditions which apply for Emma Memberhip are available here.