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      <image:title>EMMA | Membership on Salesforce, built by Emprisia</image:title>
      <image:caption>Individual Memberships, Organisational Memberships and more. Define your Membership structure.</image:caption>
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      <image:title>EMMA | Membership on Salesforce, built by Emprisia</image:title>
      <image:caption>Capture the relevant information on Membership types</image:caption>
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      <image:title>EMMA | Membership on Salesforce, built by Emprisia</image:title>
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      <image:title>EMMA | Membership on Salesforce, built by Emprisia</image:title>
      <image:caption>Guided setup of New Memberships, directly within the Emma system...</image:caption>
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      <image:title>EMMA | Membership on Salesforce, built by Emprisia</image:title>
      <image:caption>...including payment processing via Card or Direct Debit</image:caption>
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      <image:title>About</image:title>
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      <image:title>Home - Invest in your relationship with yourself</image:title>
      <image:caption>We all have a tendency to put others first, but in doing so, we can sometimes neglect our relationship with ourselves. Let me be your advocate and show you a kinder, gentler way to treat the most important person in your life.</image:caption>
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      <image:title>Home - Improve your relationship with others</image:title>
      <image:caption>Be your best self, alone and with others, and cultivate deep and lasting friendships and relationships.</image:caption>
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      <image:title>Case Studies</image:title>
      <image:caption>World Association of Nuclear Operators</image:caption>
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      <image:caption>UK Green Building Council</image:caption>
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      <image:title>Case Studies - “The move to Salesforce with Emma has allowed us to be more joined-up, automated and efficient. We’re free to focus on adding more value for our members.”</image:title>
      <image:caption>— Nikki McCoy, Director of FInance &amp; HR, The Royal Photographic Society</image:caption>
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      <image:title>Case Studies - More testimonials coming soon</image:title>
      <image:caption>— Watch this space</image:caption>
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      <image:title>Product - Relax. Emma has you covered.</image:title>
      <image:caption>It all begins with solid foundations. Maybe you want to make sense of your membership data through efficient, real-time reports &amp; dashboards. Maybe you want to reimagine your membership categories and improve renewals. Or maybe you want to connect with your members in new and engaging ways. Whatever it is, Emma Membership gives you the building blocks to make all the difference.</image:caption>
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      <image:title>Product - Make it your own</image:title>
      <image:caption>Salesforce’s open architecture, alongside the modular approach used for Emma Membership means that your organisation can add its specific configuration and customisation to the system to achieve the following benefits: Consideration of your organisation’s specific data structures and data points, including terminology &amp; naming conventions (includes ability to define &amp; create custom fields, definition of default mandatory fields) Extension of existing functionality to meet the your proprietary business processes Actions &amp; Process Automations in the system being matched to your specific requirements Theme to match your specific branding &amp; colours Security Model matching your organisation’s needs including user privileges and data access Typically, this process of making the system bespoke to your organisation is achieved using the Salesforce-provided point-and-click setup &amp; development tools (configuration) or by introducing new code to the system (customisation). Our team would guide you on the best methods to use and would always lean towards exhausting options along the configuration route prior to going down the customisation route.</image:caption>
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      <image:title>About Us - The Emma Story</image:title>
      <image:caption>Emma Membership has been developed by Praesto, a specialist in Salesforce CRM Consulting &amp; Implementation for Membership Organisations. In this context Praesto has delivered many implementations for Membership Organisation customers including: Governing bodies/national ‘umbrella’ organisations Royal Colleges Professional Associations Cause-specific charities running membership programmes Sporting Bodies &amp; Clubs The focus &amp; experience outlined above places the Praesto team as Membership experts for Salesforce, aware of common solutions to common challenges, both from a business process and technology point-of-view. Typical implementations with Membership Organisations include benefits such as: Creation of a ‘single member view’ to provide a single source of truth for the organisation Capability for automated online member sign-up, renewal, and fulfilment processes, including payment processing Member-facing portals for self-service, peer-to-peer collaboration, or events sign-up Automated control and visibility on which members are entitled to access which benefits based on, for example, member tier or payment status, including ability to offer preferential pricing Marketing automation including driving automated member ‘journeys’ to promote engagement, participation and retention Rich reporting and dashboards to surface key insights in real-time Praesto’s expertise in these and other areas will be brought to bear on your project, ensuring that you benefit from best practices and an innovative outlook for your Salesforce implementation. Emma is an accumulation of all our membership expertise, both in terms of process and technology. It encompasses the optimum combination of everything we have learned about the way the membership organisations operate and what they need and the various solutions (both custom and off the shelf) we have worked with to deliver for them. Using EMMA allows you to start or continue your Salesforce journey from a position where the business critical and resource-intensive processes are already supported, so the focus of the project can be on improving and expanding your capabilities and offerings.  Member management, membership sales, pricing, renewals, payment processing, entitlements, comms, and public storefront are all provided by Emma using the power of the Salesforce platform.</image:caption>
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